Brandon Lucas '18
Major: Public Relations
Hometown: Garfield Heights, Ohio
Minors: Business Administration and Entrepreneurship
Member of Phi Kappa Tau, The Dynamo, Public Relations Student Society of America, Lambda Pi Eta, Alpha Lambda Delta and Intramurals
My Exceptional Story
Why Mount Union
From the moment I stepped on campus, I was blown away by how beautiful the campus was, how professional all the staff and faculty were and how much pride students had being a Purple Raider. With over 50 undergraduate programs and over 90 student organizations to be involved with, I knew I had plenty of options and ways to be involved during my four years. Being able to attend a smaller school would mean I wouldn’t be a number to my professor. My admission representative was also incredibly helpful every step of the way with answering any questions I had or my parents had which was very nice and helpful.
The best thing about Mount Union is all the experiences you can partake in. One of the first organizations I got involved with was Mount Union’s online newspaper, the Dynamo. I was able to get hands on writing, problem solving and critical thinking skills needed for my public relations major. From there, I was able to write my first story which was published on our website and was a very big hit. After submitting more stories and getting more experience, I was recommended to apply to work at the Office of Marketing as a student assistant. I was able to work at the office to this day where I write press releases, blogs and more. Through my fraternity Phi Kappa Tau, I was able to hold various leadership positions such as campus outreach chairmen and vice president of alumni relations where I had control over our social media accounts and have the responsibility of writing newsletters to our 400 plus alumni list. My fraternity also gave me a summer internship where I interned at our Executive Office in Oxford, Ohio where I assisted in planning our 62nd National Convention in Sacramento, California.
To any incoming students, get involved with organizations early on. This is a great way to make friends, build up your resume and work experience, and have fun. Whether it’s something in your field or just something you’re interested in, try an organization out and see if you like it. You never know what possibilities may come with being involved.
Why Public Relations
I have always been intrigued by the communication field and I wanted to try and learn more about it. After taking my intro to communication class and intro to public relations class, I saw all the opportunities this major held. Being able to use strategic tactics and strategies, critical thinking, problem solving skills and much more is needed to succeed in the public relations field. Whether planning an event or writing a press release, utilizing the necessary skills is how it becomes successful and I enjoyed the challenges that public relations specialists are faced when using this skills.
Dr. Ferraro is the main professor for the public relations courses and she is wonderful. She truly cares about each of her students success and has a vast knowledge of the public relations field. She is also very dedicated to the student organization Public Relations Student Society of America (PRSSA) as she serves as our chapter’s advisor and has helped the organization grow substantially since her time at Mount Union.
Outstanding Fraternity Life
The fall of my freshman year, I was given the opportunity to be a part of the Epsilon chapter of Phi Kappa Tau. This fraternity experience opened doors for me that I never would have experienced beforehand. I was able to hold two leadership positions for my chapter, help our chapter win a national award for having the most active social media and website presence, partake in over 50 community service hours a semester, attended several leadership seminars around the nation, make life-long friends, meet exceptional alumni such as Daniel Keller and partake in internship opportunities. By far the greatest moment was traveling to Sacramento, California where three other brothers and I presented a 15 minute presentation on why Epsilon should be the most outstanding Phi Kappa Tau chapter in front of 200 members. We competed against three other schools from around the nation and though we didn’t walk away with the award, I made great memories, it was a great experience to be a part of and I never had so much fun giving a presentation before.
Liberal Arts Education
A liberal arts education allows you to experience classes you wouldn’t have before. It allows you to grow as an individual and become a well-rounded responsible citizen who is ready for meaningful work and fulfilling lives. This is also great for students who are undecided about their major as it allows them to experience try and variety of classes that they wouldn’t have experienced otherwise.
My ultimate career goal is to work in a corporation’s public relations department where I can use what I learned at Mount Union to help the company succeed. After working for a corporation, I would like to become a college professor to help guide the next generation of public relations professionals.
Being able to attend a smaller school would mean I wouldn’t be a number to my professor.
- Where is your favorite travel destination?
- I love the store Insomnia Cookies and make frequent trips to Kent or Akron with my friends and brothers to have some of their delicious cookies.
- What is your favorite quote/motto?
- “You have to be odd to be number one.” – Dr. Seuss
- What are your guilty pleasure TV shows?
- "Breaking Bad" and Parks and Recreation"
- What did you want to be as a kid?
- I always wanted to be a train conductor.