Ciranna Talks Business Success During Monthly Entrepreneurship Lecture
April 24, 2017
ALLIANCE – Sponsored by the Burton D. Morgan Foundation, the University of Mount Union Entrepreneurship program has welcomed monthly speakers to inform students about the field of entrepreneurship from multiple perspectives. On Monday, April 17, Heather Ciranna spoke to several students about her success in owning a business and the process involved within achieving that goal.
Prior to opening her business, “Corner Cup Coffeehouse,” she had a successful tenure for more than twenty years in corporate America, gaining diverse experience in business operations, marketing analytics, marketing production and brand management, human resources, budget forecasting and analysis, corporate purchasing, tradeshow/event management and media relations.
She most recently served for nine years as the Marketing Production and Tradeshow Manager at Lexi-Comp, Inc., in Hudson, Ohio, where her business expertise and entrepreneurial spirit truly merged and her aspirations of small business ownership were cultivated.
After almost three years of research, number crunching, networking, and building what she still calls her “dream team,” Corner Cup Coffeehouse opened its doors to the Stow and surrounding communities in January of 2015, serving hot, iced and frozen specialty espresso drinks, nitro cold brew, smoothies and gourmet teas, as well as food selections that include delicious pastries, breakfast sandwiches and light lunch fare.
Allie Bennett ‘18, a junior Business Management major from Carrollton, Ohio, attended the lecture and gained useful insight relating to her own business goals.
“I really had a close bond with her [Ciranna]. Being an entrepreneur myself, I found it very intriguing to hear how she came about in the career she is in today and how important networking is,” Bennett explanied.
Listening to Ciranna’s story of success also inspired Mount Union students in their personal entrepreneurial pursuits. From her speech, they found that business, financial and marketing strategies are not the only relevant factors when creating and developing a successful business.
“Not only did I gain experience, but motivation. Believing in yourself and your product is the most important factor when starting a business,” Bennett said.