Director of Brand Marketing

Position Reports to: Vice President for Marketing

Fundamental Objectives of this Position:
The University of Mount Union is seeking a dynamic and enthusiastic marketing professional with an interest in applying his or her skills and knowledge in a highly-creative, team-oriented environment to serve as director of brand marketing. The director is primarily responsible for administering all brand-related initiatives of the Office of Marketing, specifically as they relate to administrative operations including enrollment services, fundraising, alumni relations, etc. The position is an integral part of the Office of Marketing and represents a major component of the information flow of the University. The director reports to the vice president for marketing and must be able to interact and communicate effectively with colleagues, all constituents of the institution, third-party vendors, suppliers and outsourcing partners, as well as the advertising and media representatives of the various area, regional and national media.

Primary Duties and Responsibilities

  • Implements branding strategy for internal and external audiences by clearly communicating the objectives, target audiences, key messages and processes to the marketing staff
  • Ensures that the Mount Union brand and its accompanying target messages are being disseminated in all institutional communication
  • Works with the director of academic program marketing to ensure cohesion and efficiency in efforts
  • Analyzes measurements for return on investment and makes recommendations for adjustments and future goal setting based on the data
  • Organizes photo shoots on campus to gather images for publications, the website and other marketing initiatives
  • Educates the campus community about the institutional identity program and enforces its policies campus wide
  • Oversees licensing efforts, approves artwork and distributes logo requests when appropriate
  • Develops and implements short and long-term goals, objectives, policies and procedures regarding printed materials
  • Implements marketing-related tactics via printed publications and other designed works as defined by the Strategic Marketing Plan
  • Assists in identifying emerging trends in publication design and marketing copywriting as they become available and implementing them in printed and online materials
  • Designs functional publications including, but not limited to, Mount Union Magazine, the admission sequence, direct mail and solicitation pieces as well as brochures, flyers, posters, newsletters, postcards, booklets and advertisements
  • Serves as the liaison with all outsourcing partners
  • Performs other job related duties as assigned by the vice president for marketing

Essential Skills and Characteristics

  • Strong publication design skills, including fluent use of Adobe products including InDesign, Photoshop and Illustrator
  • Excellent organizational, analytical and communication skills
  • Excellent interpersonal skills
  • Ability to contribute independent thought while working on collaborative teams
  • Ability to communicate with various levels of users to understand and resolve issues
  • Ability to think creatively, strategically and positively
  • Ability to communicate effectively both verbally and in writing
  • Ability to write, edit and/or develop articles, reports and publications
  • Demonstrated experience in the successful completion of multiple projects and responsibilities
  • Availability to work evenings and weekends as necessary in addition to the regular day

Minimum Qualifications:
A bachelor's degree in marketing, communication or other related field and at least seven to 10 years of marketing experience is required. A master’s degree is preferred. Experience in higher education is a plus, as is a history of supervising employees and budgets.

Interested candidates should send a letter of interest, resume and names with contact information of three references along with three design samples (designed by the candidate including the program used to create the work) and three writing samples to or Department of Human Resources, ATTN: Director of Brand Marketing Search, University of Mount Union, 1972 Clark Ave., Alliance, OH 44601. Review of applications will begin immediately and continue until the position is filled.

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