Dr. Kristine Turko to Speak at LINC Luncheon

October 19, 2015

ALLIANCE, Ohio – Dr. Kristine Turko, associate professor of psychology at Mount Union, will present at the second LINC event of the fall on Tuesday, October 27 in the East Room of the Hoover-Price Campus Center.

Turko will present “Cognition and Marketing: How our Memory and Attention Affect Consumer Behaviors.”

Turko will discuss how cognitive processes, like memory and attention, affect a person’s likelihood of consuming products and services. She will discuss how one’s attention to an advertisement affects decision making, how memory affects product purchasing and brand loyalty and how a person’s interaction with the internet affects consumer behavior.

Turko earned Doctor of Philosophy and Master of Science degrees in cognitive psychology from Lehigh University and earned a bachelor’s degree in psychology from Drexel University. Her research interests include autism and how multitasking affects memory and attention.

Lunch will begin at noon, and the program will begin at 12:20 p.m. and end at 1 p.m. Each event costs $10 to attend, and a season pass is available. Advanced reservations are required. To make a reservation, contact Molly Fulton at (330) 823-6063 or linc@mountunion.edu.

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