Gina Bannevich Named Director of Marketing

August 27, 2009

bannevichGina Bannevich has recently been named director of marketing at Mount Union College.

In this role Bannevich is responsible for all marketing efforts including research, strategy implementation, analysis of return on investment and branding. She creates and implements advertising and promotional strategies and serves as the point of contact for trademarking and licensing.

The Dennison native earned a bachelor of arts degree in communication from Mount Union in 1996 and received certification in sales-focused marketing from the Office of Corporate and Community Services from Kent State University – Stark Campus in 2004.

“Gina brings a wealth of marketing knowledge to her new position at Mount Union and is an excellent asset to the institution,” said Melissa Gardner, executive director of public affairs and marketing. “We welcome her back to her alma mater and look forward to the innovation and creativity she will bring to our marketing efforts.”

Prior to joining the staff at Mount Union, Bannevich was the marketing director for Mix 94.1 FM and News Talk 1480 WHBC AM in Canton, Ohio and the manager of marketing at the Canton/Stark County Convention and Visitors’ Bureau.

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