Identity Standards

Objectives of the Mount Union Identity Program

  1. Provides a link between the public’s image of Mount Union and the reality of the institution’s impact on the community – both on campus and in Alliance as a whole – and the strong liberal arts foundation that it offers its students.
  2. Identifies and advances Mount Union’s identity and position as a premiere institution among comprehensive colleges in the Midwest to all its key audiences.
  3. Promotes Mount Union’s mission, vision and strategic plan through cohesiveness and consistency among Mount Union’s marketing efforts.

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