Kevin P. Kern Speaks at LINC Luncheon

November 27, 2013

ALLIANCE, Ohio – Professor Kevin P. Kern, assistant professor of theatre at the University of Mount Union, was the featured LINC luncheon speaker at the University of Mount Union’s LINC luncheon event on Tuesday.

Kern presented, “Shakespeare Would Fail an English Class – But Would Ace a Business Course.”

According to Kern, William Shakespeare would make a terrible English student due to using plagiarism, improper grammar, off-color jokes and puns in his writing. But because of his focus on marketing, supply-side economics and yield maximization, Shakespeare was a good businessman.

Kern said Shakespeare was a prolific writer, composing 17 comedies, 10 tragedies, 11 histories and 154 sonnets in 24 years in an effort to keep up with the rising demand for new plays during his lifetime.

“If we start to think about Shakespeare as a businessman, now we see his brilliance,” Kern said.

Kern noted that Shakespeare maximized yield by writing all of his plays to appeal to all three classes of people – royalty, middle and lower class.

“He designed plays that had something for everyone,” he said.

Concluding his talk, Kern discussed the upcoming “Shakespeare at the Castle” event planned for July 25-27 at Glamorgan Castle. Mount Union actors, as well as actors from Alliance High School and the Alliance community, will present “A Midsummer Night’s Dream.”

“We’re doing it not because he was a brilliant playwright, but because he was a brilliant businessman,” Kern said.

Kern graduated with a Bachelor of Arts degree in Theatre from California Lutheran University and went on to earn a Master of Fine Arts degree from Brandeis University's Professional Actor Training Program. He has served as associate artistic director of educational outreach with the Kingsmen Shakespeare Festival in Los Angeles, was the founding artistic director of The Pensacola Shakespeare Theatre in northwest Florida and spent a semester teaching a course in Acting Shakespeare to inmates of Holman Correctional Facility in Atmore, Ala. Currently, Kern is creating "Shakespeare At The Castle," an outdoor Shakespeare festival produced by Mount Union at the Glamorgan Castle to be performed this July.

The community luncheon series was conceived to take advantage of the local expertise of Mount Union faculty and staff in light of Mount Union’s exceptional academic reputation. This is an opportunity to gain practical knowledge on current topics and interact with members of the University and greater Alliance community.

Spring LINC sessions are scheduled for January 28, February 25 and March 25. The cost of lunch is $10. Payment will be accepted at the door, but space is limited. Lunch begins at noon, the program begins at 12:20 p.m. and the event concludes by 1 p.m. For more information or to make a reservation, contact Abby Honaker at Mount Union at (330) 829-8168 or

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