Knutty and Jackson Place in Tau Pi Phi Case Competition
April 20, 2016
ALLIANCE, Ohio – Two University of Mount Union students placed in the annual Tau Pi Phi Case Competition. As a team, junior Kelsey Knutty, marketing and art double major of Tallmadge, Ohio and senior Mike Jackson, a sport business major of Lakewood, New York, received the second place award. In the past three years, this is the first award that Mount Union students have earned.
On the first day of the two-day competition, students received a business-related case study. The participants were required to read and understand the case study, create an executive summary answering prompts and prepare a visual presentation within four hours.
“The most difficult part was digesting the case studies and getting down to the main problem to develop creative strategies to address the issues,” commented Knutty. “Working on the case studies was difficult because you are basing your evaluation off of what you can absorb in a short amount of time. During the presentations, I felt much more comfortable, though, because I could tell the judges were very interested in our strategies and what we had to say.”
The 15-minute presentation was followed by a question and answer session. For the second day of the competition, a new case study was given for another question and answer session.
“After competing the past three years, I have learned a lot about thinking on my feet. The entire competition is based on a quick turnaround time with creative ideas. It has helped me group my thoughts and develop them quickly, which I know will be very beneficial when I’m in the real world,” said Knutty.
Tau Pi Phi is an honor society to recognize outstanding students who study business or economics. The annual case competition was hosted at Juniata College in Pittsburgh. Capital University, Ohio Northern University, Wittenberg University, Marietta College, Juniata College and Mount Union participated in the competition. From those schools, eleven teams of students competed.