- Courtney Reese ’15
- Hometown: Cleveland, Ohio
- Major: Marketing
I chose to attend Mount Union because of the small class sizes and the one-on-one attention students receive from professors. At the University, you aren’t just a number. Professors really care about you and your progress in and outside of the classroom. They also are really approachable and personable.
Marketing Major Requirements
The requirements listed below reflect Mount Union’s new curriculum for the 2012-2013 Academic Year. For information regarding major or minor requirements for current students, please refer to the University Catalogue of your entering year.
Required Courses
- Introduction to Business
- Exploring and Evaluation Life Options
- Pursuing Personal Life and Career Plans
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Elementary Statistics
- Quantitative Methods for Business or Calculus I
- Financial Accounting
- Managerial Accounting
- Management Principles
- Marketing Principles
- Corporate Finance I
- Applied Strategy
- Consumer Behavior
- Integrated Marketing Communications
- Marketing Research
- Marketing Policies and Strategies
And any two of the following:
- Personal Selling
- International Marketing
- Direct and Internet Marketing
- Internship in Marketing
Any one from the following:
- Beyond the Classroom: An International Experience
- Beyond the Classroom: Social Entrepreneurship and/or Community Development
- Beyond the Classroom: A Professional Bridge*
*Note: Students may substitute MKT499 for this requirement