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Marketing Major Requirements

For more detailed information, refer to the University Catalogue of your entering year.
 

Required Courses

  • Introduction to Business
  • Exploring and Evaluation Life Options
  • Pursuing Personal Life and Career Plans
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Elementary Statistics
  • Quantitative Methods for Business or Calculus I
  • Financial Accounting
  • Managerial Accounting
  • Management Principles
  • Marketing Principles
  • Corporate Finance I
  • Applied Strategy
  • Consumer Behavior
  • Integrated Marketing Communications
  • Marketing Research
  • Marketing Policies and Strategies

And any two of the following:

  • Personal Selling
  • International Marketing
  • Direct and Internet Marketing
  • Internship in Marketing

Any one from the following:

  •  Beyond the Classroom: An International Experience
  • Beyond the Classroom: Social Entrepreneurship and/or Community Development
  • Beyond the Classroom: A Professional Bridge*

*Note: Students may substitute MKT499 for this requirement