Melissa Gardner Named Vice President for Marketing
October 31, 2011
Melissa Gardner has been promoted to vice president for marketing at the University of Mount Union.
Gardner, who has worked in various capacities in the Office of Marketing at Mount Union since 1998, has served most recently as executive director of marketing since May of 2009. Gardner joined the staff in 1998 as assistant director, and she was promoted to director in 2002.
She is responsible for developing marketing, public relations, advertising, electronic communication and media relations strategies and oversees the implementation of those strategies. She also continues to cultivate relationships with media representatives, develop publications and provide assistance in communicating messages, both verbally and in written form. Most recently, she led the University in a comprehensive market research study and a rebranding initiative and played an integral role in the institution’s transition from the “college” to “university” designation.
“Melissa has truly proven her abilities to lead Mount Union’s marketing efforts as we seek to broaden the visibility and reputation of the institution,” said Richard F. Giese, president of the University. “Marketing is becoming increasingly important, which is why it seemed fitting and appropriate to have a vice president lead Mount Union’s efforts. With her combination of knowledge and experience, Melissa was indeed the best fit for the position.”
During her 13 years with the institution she has been responsible for the development of University publications as well as overseeing the media relations and electronic communications components of the office. She was instrumental in the creation of Mount Union’s Identity Program and has been responsible for its implementation and the establishment of trademarking and licensing initiatives.
A native of Minerva, Ohio, she graduated magna cum laude from Mount Union in 1998, earning a Bachelor of Arts degree in mass media. In 2002, she earned a Master of Arts degree in journalism and mass communication from Kent State University.
On campus, Gardner is the faculty advisor for Alpha Eta Chapter of Alpha Chi Omega National Sorority. She is a member of the Arts in Stark: 20/20 Vision Alliance Community Task Force, Alliance Rotary Club, Women’s Division of Alliance’s Chamber of Commerce, Canton Ad Federation, Beta Psi Beta Alumni Chapter of Alpha Chi Omega National Sorority and the Council for Advancement and Support of Education. She also serves as a choreographer for the Carnation City Players and is a member of its board.