Mount Union Board of Trustees Unanimously Resolves to Name Institution University of Mount Union
May 24, 2010
After reviewing research gathered through efforts with numerous constituents and processing the pros and cons of the various options, the Mount Union College Board of Trustees unanimously resolved today that the name of the institution be University of Mount Union, effective August 1, 2010.
This decision follows October’s unanimous vote of the Board to change the designation of the institution from “college” to “university.”
At the direction of the Board, members of the Label Implementation Task Force have spent the past few months gathering research and perceptions about how the “university” label should be incorporated with the name. The results of their efforts were reported to the Board today during its annual winter meeting.
“Coming to a decision on the name, like the initial change to a “university” designation, was an emotionally challenging process that involved much careful consideration and discussion,” said Lee Ann (Johnston ’83) Thorn, chair of the Board of Trustees. “I am grateful to those members of the Mount Union community who provided their valuable insights during this process. We will be turning to them once again in the coming months to gather additional input as we work toward developing an accompanying brand marketing effort.”
This effort will include institutional positioning and brand clarification that will further propel the visibility and reputation of the institution. The result will be a concise and unique marketing strategy that will communicate the essence of the Mount Union experience to all constituents.
“It is truly an exciting time at Mount Union,” said Dr. Richard F. Giese, president of Mount Union. “Collectively, we have achieved much, including the addition of new academic programs, completion of innovative facilities and modest growth of the enrollment.
“We have much reason to celebrate, but we also know that it is critical that we set the course for the next step in the institution’s development,” he added. “The designation change and accompanying brand marketing effort will be further propelled by a strategic planning process that will provide a road map for the years to come.”
To learn more about the designation change, recent research and current climate in higher education, visit www.mountunion.edu/university.