Public Relations and Marketing of Sport Presentations
Each semester, students in Dr. Jim Kadlecek’s Public Relations and Marketing of Sport course travel to Cleveland to present partnership ideas to members of various Cleveland sport organizations. In 2016, students met with members of the Greater Cleveland Sports Commission, Cleveland Cavaliers and Cleveland Browns.
Part of what makes this project unique is that each of the three organizations have at least one Mount Union sport business alumnus working at the management level. This means that the students get real-world corporate advice from executives who were once in their shoes merely a decade or so prior.
For the project, students work with accounts the organizations are actively pursuing. They then meet with members of the partnership teams from each organization early in the semester to go over some of the objectives of each account.
For their final project in the class, students then have 15 minutes to present their work to the partnership leaders not only for a grade, but for their ideas to potentially become part of the organization’s actual pitch to the potential partner.
Students then receive feedback and exchange information with the executives to create important connections to help further their careers after graduation.