UMU Professor Featured in National Magazine
June 27, 2016
Early in June, Dr. Jim Kadlecek, associate professor of human performance and sport business at the University of Mount Union, was quoted in an article published by The Atlantic magazine on the importance of jersey sponsorship in sports and what that means for today's fan and consumer. Kadlecek was one of three sport marketing professors from across the country quoted in the story.
The Atlantic is a Washington D.C. based magazine that has an estimated circulation of nearly 500,000 people and whose Twitter account has 1.3 million followers worldwide. You can read the story, written by Joe Pinsker, associate editor of business at The Atlantic, here.
Distingushed alumni of Mount Union's sport business program are also in the trenches of many of the jersey sponsorship deals in professional sports and were asked to comment on its impact in a #UMUBlog story. You can read that story here.