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At the foundation of the *Office of Marketing is the philosophy of a strategic planning-based approach. As the campus headquarters for all things public relations and marketing, the office’s staff members offer guidance in building a comprehensive marketing and public relations effort for individual offices, departments, events, and campaigns. From the initial planning stages to the delivery of the finished product, the involvement of the Office of Marketing will ensure the best possible outcome while sustaining the identity and image that support the mission of the University.

The Office of Marketing is responsible for all marketing efforts in the promotion of Mount Union and in support of its academic programs, recruitment, and fundraising initiatives, special events, and community successes, among others. Such efforts include tactics involving marketing, public relations, website development, social networking, media relations, crisis communication, email communication, publications, advertising, community relations, special events, video, photography, and digital signage.

*Requires access to Mount Union's student, faculty, and staff portal


Crisis Communication

News

Trademarks and Licensing

Offices and Services

  1. Academic Marketing

    Our academic marketing staff administers all academic-related marketing initiatives of the institution, specifically as they relate to undergraduate and graduate programs. This includes research, planning, advertising, social media, media relations, publications, websites, and email communications, among other tactics.

    UMU Experts Guide

  2. Administrative Marketing

    Our adminsitrative marketing staff administers all branding and administration-related marketing initiatives of the institution, specifically as they relate to external and internal communication from the Office of the President, Office of Enrollment Management, Office of University Advancement, Office of Academic Affairs, Office of Business Affairs, and Office of Student Affairs. This includes research, planning, advertising, social media, media relations, publications, websites, and email communications, among other tactics.

  3. Box Office

    The Office of Marketing has oversight for the institution's box office, which oversees promotion and ticket distribution for the University's visual and performing arts programs.

    Art Events

    Music Events

    Theatre Events

  4. Event Coordination

    The Office of Marketing plans, organizes, and promote a number of events each year, including lectures, special events, and faculty and staff gatherings. Additionally, the office organizes the promotional efforts for events organized by other offices and departments on campus.

    ArtFest

    Lecture Series