At the foundation of the *Office of Marketing is the philosophy of a strategic planning-based approach. As the campus headquarters for all things public relations and marketing, the office’s staff members offer guidance in building a comprehensive marketing and public relations effort for individual offices, departments, events, and campaigns. From the initial planning stages to the delivery of the finished product, the involvement of the Office of Marketing will ensure the best possible outcome while sustaining the identity and image that support the mission of the University.
The Office of Marketing is responsible for all marketing efforts in the promotion of Mount Union and in support of its academic programs, recruitment, and fundraising initiatives, special events, and community successes, among others. Such efforts include tactics involving marketing, public relations, website development, social networking, media relations, crisis communication, email communication, publications, advertising, community relations, special events, video, photography, and digital signage.
*Requires access to Mount Union's student, faculty, and staff portal