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Program Learning Objectives

The sport business major prepares students for a variety of professions, offering career-related experiences creating sponsorship proposals, business plans, event hosting bid proposals, sales training, and group ticket sales. The sport management degree program at University of Mount Union has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:

Bachelor of Arts, Sport Business

  1. Program Overview

    The sport business major is designed for students interested in joining the growing field of sport managers, directors, promoters, marketers, and administrators. A demand for well-trained individuals in sport related fields creates possible employment in a multitude of professional settings.

  2. Program Information Profile

    This profile offers information about the performance of a program in the context of its basic purpose and key features.

    Institution: University of Mount Union
    Program Accreditor: Commission on Sport Management Accreditation
    Institutional Accreditor: Higher Learning Commission
    Date of Next Comprehensive Program Accreditation Review: TBD
    Date of Next Comprehensive Institutional Accreditation Review: 2030
    To learn more about the accredited status of the program, visit our accreditation page.

    Program Mission: Sport Business at the University of Mount Union prepares students for meaningful careers in the business of sport. The UMU program promotes a personal and professional commitment to the skills and knowledge needed to be successful in today's sport industry.

    Program Goals: Facilitate student success in sport business through effective teaching and instruction; experiential learning and multiple learning methods; engage the greater community in practicums and internships.

    Brief Description of Student Population: The University is a small, private residential institution serving approximately 2,000 undergraduates and 200 graduate students. The student population, 50% men and 50% women, represents 35 states and 12 countries, with 2% international students and 15% American students of color.

    Admissions Requirements: Diploma from an accredited secondary school; 2.O GPA on 4.0 Scale; completion of ACT/SAT (admission to the University through the spring 2022 is test optional due to the COVID-19 pandemic)

  3. Indicators of Effectiveness with Undergraduates as Determined by the Program
    1. Graduation Year:
      • Academic Year 2022-2023     
      • # of Graduates: 18          
      • Graduation Rate: n/a
    2. Completion of Educational Goal (other than certificate or degree – if data collected)
      • # of Students Surveyed: N/A
      • # Completing Goal: N/A 
    3. Average Time to Certificate or Degree
      • 1-Year Certificate: N/A           
      • 2-Year Degree: N/A                       
      • 4-Year Degree: 4.0 years 
    4. Annual Transfer Activity
      • Year: Academic Year 2020-2021                         
      • # of Transfers: 7 of 21 majors            
      • Transfer Rate: 33%
    5. Graduates Entering Graduate School
      • Year: Academic Year 2020-2021   
      • # of Graduates: 18         
      • # Entering Graduate School: 1
    6. Job Placement (if appropriate)
      • Year: Academic Year 2020-2021   
      • # of Graduates: 18 (8 responses)           
      • # Employed: 5
    7. Licensure/Certification Examination Results:
      • N/A
    8. Additional Indicators, if any:
      • N/A
  4. Broad Based Goals for the Program
    1. Core Abilities (Oral and written communication)
      A. Demonstrate an ability to acquire and assess information.
      B. Demonstrate research skills (both quantitative and qualitative).
      C. Develop ability to think critically.
      D. Develop ability to think creatively.
      E. Develop communication skills.
    2. Foundational Knowledge and Integration (Research)
      A. Acquire knowledge in the design, analysis, and critique in writing on some aspect of sport business.
      B. Demonstrate the use of concepts and methods in original research.
      C. Develop the ability to view the world from multiple disciplinary perspectives.
    3. Preparation for Meaningful Work (Content knowledge)
      A. Acquire discipline-specific knowledge and skills needed at a professional level.
      B. Demonstrate use of discipline-specific knowledge and skills.
      C. Engage in original thought and expression.
      D. Develop ability to collaborate with others to solve problems as well work independently.
    4. Use of Technology for Meaningful Work (Technology)
      A. Able to incorporate technology, including computer technology, in their communication, projects, research and when serving as an intern or at an entry-level position in the sport industry.
      B. Demonstrate the use of technology in the completion and presentation of class projects as well within the work setting.
    5. Preparation for Responsible Citizenship
      A. Develop knowledge and appreciation of the individual's culture and other cultures in a global context.
      B. Understand and employ ethics within diverse cultural, social, professional, environmental, and personal settings.
      C. Demonstrate civic engagement by active involvement in and beyond the classroom.
  5. Program-Level Student Learning Outcomes
    1. Students will be able to demonstrate an understanding of theoretical foundations and their practical application (content knowledge).
    2. Students will be able to articulate, in written form and verbally, knowledge learned and apply it to the management and business of sport (written and oral communication).
    3. Students will demonstrate the ability to use technology to assist in completion of presentations (technology).
    4. Students will be able to critically reflect and demonstrate the ability to work independently as well collaboratively in teams (work independently and collaboratively).
    5. Students will demonstrate an understanding and appreciation for ethical behavior in a sport business setting (ethics).
  6. Program-Level Operating Goals
    1. Build a team of dedicated faculty and staff for effective instruction.
    2. Be a model of experiential (and transformational) learning. Instructors are encouraged to include varieties of experiential learning opportunities, such as case study practice, practicums, field trips and special projects into the program. 
    3. Engage the greater community. Each Sport Business major at Mount Union is required to do two 60-hour practicums within the communities of their choice so that they understand the interconnectedness of the sport business and the community they are serving. 
  7. Basic Skills Development Program

    The UMU Sport Business program recognizes that bachelor’s degree sport business students may elect not to work in the sport business field or may not get a sport or recreation related position immediately upon graduation.  Therefore, the educational emphasis is on research skills and written and oral communication to include multimedia application.  The courses rarely assess through testing as each course includes at least two written and two oral presentations. Generally, each course also includes individual as well as group projects and presentations, often to external evaluators, on or off campus.

    Each student must demonstrate basic math and foreign language proficiency for graduation.  In order to be deemed proficient in mathematics, at student must have developed the mathematical skills and concepts that are needed to reason quantitatively and solve problems analytically. The foreign language proficiency is equivalent to the satisfactory completion of a 102-level course. 

    Each student at University of Mount Union is also required to fulfill the Integrative Core (general education) in order to graduate.  The IC follows a student development model that introduces students to essential academic skills and knowledge in the initial years, guides them through increasingly complex thinking and problem solving in the middle years, and requires them to apply their knowledge and skills to address complex issues in the final years. 

    As part of the Integrative Core, students also need to submit a 2nd-year Written and Oral Communication (WOC) portfolio for faculty review in order to demonstrate proficiency in written and oral communication. 

  8. Student Personal Development

    The University of Mount Union students have Sport Business related and university provided opportunities for personal development.

    Sport Business

    1. Requirement to join LinkedIn.
    2. Presentation of elevator pitch to university faculty, administration, and staff.
    3. Requirement of two practicums for a total of at least 120 hours work experience.
    4. Many classroom guest speakers from on and off campus.
    5. Requirement of at least three interviews with working sport professionals.
    6. Required off campus presentations of sponsorship research proposal.
    7. Required group presentation of mock bid to host an international sport event.
    8. Opportunity to organize and administer the university’s annual homecoming road race.
    9. Opportunity to work at the National Sports Forum.
    10. Opportunity to attend or administer the Mount Union Sport Sales Workshop and Job Fair.
    11. Opportunity to attend with faculty the Robert Morris University Conference and the Cleveland Cavaliers Jobs Fair.
    12. Opportunity to participate in the Mount Union Sport Business Association.


    1. The Center for Student Success provides resume review, mock interviews, and hosts a job fair on campus.
    2. The Center for Public Service and Engagement provides many opportunities for service work in the Alliance area. 
    3. The Center for Global Education provides opportunities for study abroad.
    4. Multiple opportunities for public service include a service trip to Costa Rica.
    5. The Integrative Core curriculum requires an eportfolio to include oral and written submissions.
    6. Students have the opportunity to become Admissions Department tour guides.
    7. Students have the opportunity to become dormitory resident assistants referred to as Community Educators. 
    8. Students can experience residence life at Mount Union through 80 campus organizations, 21 intercollegiate athletic teams, and an array of special events of which include:
      1. Student Senate
      2. Multicultural organizations
      3. Wellness
      4. Intramural sports
      5. Student media including a radio station and newspaper
      6. Four national fraternities
      7. Three national sororities, one local sorority
      8. Professional organizations
      9. Service honoraries and organizations
      10. Academic honoraries
      11. Social organizations and campus events
      12. Performance groups
      13. Religious life organizations
      14. Political organizations
      15. Special interest groups
  9. History

    The University of Mount Union (previously Mount Union College) started the Sport Business (previously Sport Management) program in 1987. Former athletic director and football coach, Ken Wable, was the first Director of Sport Business. 

    Upon Mr. Wable’s retirement in 1989, Dr. James Thoma was hired as the Director of Sport Business. Upon his arrival at Mount Union, Dean Conrad Staninski told Thoma that Sport Business was a major but really was not more than a minor.  As a result, Thoma started the first year by adding Sport Marketing.  Subsequently additional courses were added, including International Sport Administration and Management. The number of majors grew. In 2000 Mount Union was NASPE-NASSM accredited.

    In 1997, Dr. Jim Kadlecek came to Mount Union as a full time Sport Business professor. Quickly Dr. Kadlecek made his mark by creating a reputation as a sports sales trainer. Highlights of Dr. Kadlecek’s sport business contributions include creating the Mount Union Sports Sales Workshop, taking the Mount Union students to the National Sports Forum and his yearly fall field trips to New York City to visit sport teams and agencies.

    With continual growth of the Sport Business program, Dr. Lori Braa started at Mount Union in 2011. At that time, Dr. Thoma had been half time as Associate Dean of the University so Dr. Braa took the introductory Sport Business classes as well as Sport Finance. Having worked for the National Collegiate Athletic Association and having significant collegiate athletic administrative experience, Dr. Braa developed and taught the first Intercollegiate Athletic Administration course in 2013. 

    As needed, the Sport Business program has hired adjunct faculty periodically: Legal Issues in Sports, Arenas and Facilities in Sport and Recreation, Sport Club Management.

    Starting in the 2012-2013 school year, Mount Union went from normal 3 semester credit hour courses to 4 semester credit hour courses. This required a repackaging and reexamination of the Sport Business curriculum. Having just completed the first year of the new curriculum, an assessment of the curriculum is ongoing.

  10. Mission

    Sport Business at the University of Mount Union prepares students for meaningful work in the business of sport.  The UMU program promotes a personal and professional commitment to the skills and knowledge needed to be successful in today’s sport industry.

  11. Guiding Values

    The Sport Business program at the University of Mount Union is rooted in an historic understanding of the liberal arts. A liberal arts education provides students with a broad base of knowledge in addition to training in a specific field of study. At its heart, a liberal arts course of study does not teach a single point of view, but equips and empowers students to form their own conclusions based on critical reasoning.

  12. Program-Level Intended Outcomes

    Program-Level Intended Outcomes

    The sport management degree program at the University of Mount Union has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree is accredited by COSMA:

    Bachelor of Arts in Sport Business