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Student Sport Business Analytics Conference

Wednesday, March 20 | 10 a.m. - 3 p.m.

Pro Football Hall of Fame Village Constellation Center for Excellence
Chalk Talk Room

The University of Mount Union, in partnership with the Hall of Fame Village, will host the first Mount Union Sport Business Analytics Student Conference on Thursday, March 20 at the Village’s Constellation Center for Excellence. The conference will feature discussions on analytics in the areas of ticketing, partnership, game day responsibilities and fan insights. Representatives from the Pittsburgh Penguins, Cleveland Cavaliers and Haslam Sports Group are slated to attend and lead the sessions.

The cost to attend the conference is $30 and includes lunch. Space is limited and the event is available to currently enrolled college students.

Register Today


Conference Presenters:

  • Joe Moeller, Sr. Director of Business Analytics at Haslam Sports Group
  • Rachel Huffman, Data Analyst for Partnership Insights at Haslam Sports Group 
  • Eddie Kendralla, VP of Business Intelligence at the Pittsburgh Penguins
  • Drew Praster, SVP of Ticketing at the Pittsburgh Penguins
  • Kevin O’Toole, SVP of Business Strategy & Analytics at the Cleveland Cavaliers
  • Canaan Campo, Director of Business Intelligence at the Cleveland Cavaliers



  • 9:30 a.m. - Check In
  • 10 a.m. - Welcome
  • 10:15 a.m. - Professional Sports Business Analytics Overview Panel - Cleveland Cavs, Haslam Sports Group, Pittsburgh Penguins
  • 11 a.m. - Ticketing Analytics - Pittsburgh Penguins
  • 11:30 a.m. - Partnership Analytics - Haslam Sports Group
  • 12 p.m. - Lunch
  • 12:45 p.m. - Game Day Analtyics - Cleveland Cavs
  • 1:15 p.m. - Fan/Consumer Insights - Cleveland Cavs, Haslam Sports Group, Pittsburgh Penguins
  • 2 p.m. - Sport Business Analytics Career Advice - Cleveland Cavs, Haslam Sports Group, Pittsburgh Penguins
  • 2:30 p.m. - Wrap-up & Networking