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Public Relations

The Bachelor of Arts in public relations degree at the University of Mount Union will help you become a creative and strategic problem-solver who utilizes all forms of communication to develop and maintain effective relationships with a variety of stakeholder audiences. 

As a public relations major, you will discern the root of the public relations process – strategic issues management, which involves examining, analyzing, and inferring issues, attitudes, and behaviors that can positively and negatively impact an organization and its relationships with all stakeholders. 

The public relations curriculum meets the rigorous academic standards of the nation's largest professional organization serving the communications industry, the Public Relations Society of America (PRSA).  By journeying into applied research, audience segmentation, campaign formation, integrated marketing communications, and creative and tactical content development across diverse platforms, you will become proficient and poised to practice public relations in an organization, a nonprofit, or an agency setting.

Public Relations Major Quick Facts

The public relations degree requires 56 credit hours.  In addition, you must take the 32 credit hours required to fulfill the Integrative Core, which is the University’s general education program allowing students to explore areas of study outside their field of interest while developing essential leadership and communication skills that employers value. 

  • Mount Union's public relations program was ranked #7 in Ohio and #22 in the Great Lakes region as a more focused program in College Factual's 2017 rankings; the program was also cited among institutions with the highest paid graduates.
  • U.S. News and World Report ranked public relations #2 on its 2018 Best Creative and Media Jobs List.


Curriculum

As a public relations major at the University of Mount Union, you will explore numerous writing styles, social media tactics and principles of communication. You will study group communication, crisis management, event planning and complete valuable research in the field. You will also develop essential public speaking and design skills and have the opportunity to receive hands-on experience through numerous University organizations, such as Raider Student Media and PRSSA.

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