Office of Marketing

At the foundation of the Office of Marketing is the philosophy of a strategic planning-based approach. As the campus headquarters for all things public relations and marketing, the office’s staff members offer guidance in building a comprehensive marketing and public relations effort for individual offices, departments, events, and campaigns. From the initial planning stages to the delivery of the finished product, the involvement of the Office of Marketing will ensure the best possible outcome while sustaining the identity and image that support the mission of the University.


Crisis Communication

News

Magazine

Trademarks and Licensing

  • Staff
    Alysha Davis, Social Media Manager
    • Areas of expertise: Social media
    • Liaison Areas: Business Affairs, Student Affairs

    Kelby Davis, Enrollment Marketing Manager
    • Areas of expertise: Graphic design, video and photography, licensing and branding
    • Liaison Areas: Enrollment Services


    Melissa Gardner, Vice President for Marketing

    • Areas of expertise: Graphic design, crisis communication, marketing strategy and research
    • Liaison Areas: Advancement and Alumni Relations, President, Board of Trustees

    Dominic Golembiewski, Assistant Vice President for Marketing
    • Areas of expertise: Graphic design, video and photography, media buy, marketing strategy and research, website development and search engine optimization
    • Liaison Areas: Graduate programs

    Angi Johnson, Executive Assistant in the Office of Marketing
    • Areas of expertise: Stationary (i.e. letterhead and business cards), UMUgs, giveaways
    • Liaison Areas: Advancement and Alumni Relations, President, Board of Trustees

    Fatima Magana Meza, Wayne Manzilla Intern - Content Development Assistant
    • Areas of expertise: Content writing
    • Liaison Areas: N/A

    Sarah Powers, Assistant Director of Academic Marketing
    • Areas of expertise: Data and organic content strategy
    • Liaison Areas: College of Natural and Health Sciences, Academic Affairs

    Lynn Riggle, Box Office Manager
    • Areas of expertise: Visual arts and media
    • Liaison Areas: College of Arts and Humanities, box office, WRMU

    Ryan Smith, Director of Academic Marketing
    • Areas of expertise: Media relations, magazine, website development and search engine optimization
    • Liaison Areas: College of Applied and Social Sciences, Athletics, Chief Diversity Office

  • Projects and Services
    • Approved Vendors 
    • Link to Print Shop? 
    • Type (print jobs, photography, campus emails, umutoday, stories/spotlights, box office, etc.) 
    • Description 
    • Rough costs and timelines 
    • Think through opening cans of worms - i.e. emails 
    • Giveaways 
  • Forms
  • Resources
    • Experts Guide 
    • Brand Book/Talking Points 
    • Standard Mount Union Description 
    • Faculty Toolkit – sharepoint? Small images? 
    • Links to Templates (PPT, etc.)
    • Spotlights?
  • Policies and Guidelines