According to College Factual, the University of Mount Union’s marketing program was ranked #10 in Ohio and #25 in the Great Lakes region in 2018. The University cultivates a thoughtful and educational experience for all students, and this is especially true for students enrolled in the marketing degree program.
As a public relations student, I have always been interested in marketing and all of the unique career paths available. Therefore, I started a voyage through campus to chat with several of my fellow students and friends about their extraordinary experiences as young marketing professionals.
Amanda Wesley ’22 of Louisville, OH is a junior marketing and management major with an entrepreneurship minor. Not only this, but Wesley is a great cohort of mine that I met in my first business class.
When she isn’t in class or studying, Wesley is a diver on the Mount Union swim and dive team, the property manager and faithful sister of Alpha Delta Pi Sorority, and a member of the American Marketing Association.
Wesley is truly an upcoming professional in her career field. Currently, she is the human resource intern at Coastal Pet Products in Alliance. In this role, she assists with onboarding, new employee orientations, working with new associates and planning then executing weekly hiring events.
“I have learned how to work as part of the human resources team along with other associates in the company and have much experience in excel. Our marketing classes are very big on group projects, and I think that has helped me. Presenting to classes often has improved my confidence and communication skills. Mount Union has prepared me to work on a team.” Wesley said.
After her graduation in spring 2022, Wesley plans to relocate to Charlotte, NC to pursue employment in marketing, event management, or hospitality.
Wesley shows that marketing is an amazing major to pursue because of the diversity in career fields. Wesley was able to cultivate great business relationships within a company, while Hannah Waslyko ’22 has spent a great deal of her internship experience in sports entertainment.
Wasylko is a junior majoring in marketing, theatre, and Spanish and calls Brunswick, OH her home. Waslyko was my first friend that I had made at the university during auditions for the spring musical, "Anything Goes," in 2019. Wasylko is such a talented and intelligent light.
Besides excelling in her three degree programs, she is the vice president of campus outreach for the Alpha Chi Omega Sorority and has great involvement as a thespian in UMU Players. When she’s not on campus, she likes to volunteer her time at the Domestic Violence Shelter in Alliance.
Waslyko has found great success in her internship as the head director of video production with the Akron Rubberducks minor league baseball team in Akron.
“I lead a production staff of 10+ individuals in running the online broadcast for the Akron Rubberducks. The process of directing includes guiding a four camera shoot as well as managing replay, audio, and music.” Wasylko said.
Wasylko is entering into her fifth season with the Rubberducks. To say she has learned a lot from this experience is an understatement.
“My leadership skills and confidence have increased greatly, especially since having this internship.” She stated. “It isn’t easy being a woman leader, especially in the sports industry, and it has been a great experience to grow and gain knowledge in this field.”
Wasylko’s diverse degree programs have assisted her in gaining a vast array of knowledge that is quite applicable to many aspects of career success.
“One wouldn’t think any of my majors could correlate to a baseball video internship, however, I have used every single one.” Wasylko continued.
“I use my marketing major to assist with content on the team’s social media pages and my theatre major to put on a performance and direct each broadcast. I have even whipped out my Spanish major when talking to some of the players on the team!”
Wasylko is uncertain of her plans after she graduates in spring 2022 but believes that her degree programs make her a great asset to any organization or theatre production.
Wesley and Wasylko may have a few semesters left on campus, but many marketing majors graduating this year have also experienced great success by working in their field. Jordan Morlani ’21, has advanced in her career greatly throughout her time on campus.
Morlani of Solon, OH is a senior marketing and Spanish double major who is greatly involved on campus. She serves as the former social chair of the Alpha Chi Omega Sorority. Additionally, she holds executive rank on board for Panhellenic, a member of Gamma, the Spanish club H.O.L.A. on campus, student senate, and American Marketing Association.
Due to Morlani’s investment on campus and dedication to her courses of study, she has acquired three internships during her time as an undergrad student. She worked remotely as a digital and social media intern for the event, Sip & Share Wines, in Indianapolis, IN. Not only this, but over the summer Morlani interned remotely as a social media manager for the political campaign Believe IN Belinda for Indiana state senate.
Currently, Morlani is collaborating as a marketing intern with Apple Growth Partners (AGP) remotely. In this position, she networks through presentations with her colleagues and assists in all marketing efforts such as social media, emails, and the company website. Morlani also performs marketing analysis by researching their competing brands as well as developing strategies to create brand awareness.
“I can accredit my major, minor, and extracurriculars for helping me stand out to seal the deal on these internships.” Morlani said.
“I have had real world experience through class projects in courses like research, digital, and communication marketing that have qualified me for my internships. Having a Spanish minor helped my résumé stand out to employers because of my dual language abilities and cultural appreciation.”
After graduation this spring, Morlani plans to continue on working as a marketing associate for AGP or work at a marketing firm.
Mount Union students are not only able to flourish in off campus internships but can also gain experience on campus as a student worker. Sierra Storrs ’21 has had the opportunity to advance her career skillset as a student worker.
Storrs, of Kensington, PA, is a senior marketing major and French minor on campus.
As a sister of Alpha Xi Delta, she spends her free time immersing herself in activities and volunteer opportunities.
Storrs has had many amazing opportunities to advance her marketing career but feels her position as a student worker in the Office of Marketing on campus has truly set her up for success.
“I have a better understanding of how to work in a professional office setting and expanding on what I've learned in the classroom by learning various promotional skills.” Storrs said.
“This increased my creativity and writing abilities. They made sure I had opportunities to develop new skill sets in the office to build my résumé.”
In this position, Storrs assists with all messaging sent out to the campus community. Specifically, she assists with UMU Today, social media engagement, and the creation of social graphics. Storrs believes that she would not be where she is today without the personal education she received as a marketing major.
“The marketing department has set me up for success by providing me various opportunities to continue my growth in the marketing field.” Storrs said. “During in-class group projects I was able to work for real potential clients, research case studies and hear about real life experiences from my professors. All have contributed to my knowledge and skill level which has left me prepared to continue my marketing journey on my own.”
After graduation, Storrs plans to continue her marketing career in digital marketing helping promote companies as a social media manager or marketing coordinator.
By being a marketing major, students are able to receive culminating hands-on experiences that shape them for the best career possible.
Curious to know more about the marketing major? Check out the course catalogue for more information on courses and opportunities.