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Marketing

While pursuing a Bachelor of Arts degree in marketing at the University of Mount Union, students will study the fundamentals of marketing including consumer behavior, applied strategy, integrated communications, research, and policies. As part of the program, students will also be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing.

Marketing Quick Facts

The four-year marketing degree requires 120 credit hours of coursework, with 60 hours taken in the major. The University’s general education program, the Integrative Core, allows students to explore areas of study outside their field of interest while developing essential leadership and communication skills that employers value.

Marketing is a project-driven and teamwork emphasizing major that gives plenty of opportunities for experiential learning outside of the classroom, including:

  • Opportunities for internships in the field
  • Project-driven coursework including the development of a comprehensive marketing plan for a real-world client
  • Study abroad experiences
  • Individual or collaborative research opportunities with faculty
  • Gain interview experience through mock interviews with industry professionals

Mount Union's marketing program was ranked #10 in Ohio and #25 in the Great Lakes region as a most focused program in College Factual's 2018 rankings. Mount Union has been recognized as a 2017-2018 College of Distinction for its business programs.

Curriculum

As part of the University of Mount Union's marketing major requirements and curriculum, you will study the fundamentals of marketing including consumer behavior, applied strategy, integrated communications, research, and policies. You will be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing as you pursue a marketing degree at Mount Union.

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