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Marketing

While pursuing a Bachelor of Arts degree in marketing at the University of Mount Union, students will study the fundamentals of marketing including consumer behavior, applied strategy, integrated communications, research, and policies. As part of the program, students will also be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing.

View success data for marketing and other Department of Business programs.

Marketing Quick Facts

The four-year marketing degree requires 128 credit hours of coursework, with 60 hours taken in the major. The University’s general education program, the Integrative Core, allows students to explore areas of study outside their field of interest while developing essential leadership and communication skills that employers value.

Marketing is a project-driven and teamwork emphasizing major that gives plenty of opportunities for experiential learning outside of the classroom, including:

  • Opportunities for internships in the field
  • Project-driven coursework including the development of a comprehensive marketing plan for a real-world client
  • Study abroad experiences
  • Individual or collaborative research opportunities with faculty
  • Gain interview experience through mock interviews with industry professionals
  • Membership in Mount Union’s chapter of Delta Mu Delta, a business honorary, and the American Marketing Association

Curriculum

As part of the University of Mount Union's marketing major requirements and curriculum, you will study the fundamentals of marketing including consumer behavior, applied strategy, integrated communications, research, and policies. You will be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing as you pursue a marketing degree at Mount Union.

Learning Objectives

  • Students will demonstrate critical-thinking and problem-solving skills
  • Students will demonstrate an awareness of the global environment in which businesses operate
  • Students will demonstrate an awareness of their own values
  • Students will demonstrate a sense of responsibility and a capacity for service
  • Students will demonstrate the ability to recognize when change is needed, adapt to change as it occurs, and lead change
  • Students will demonstrate an understanding of their personal interests, abilities, strengths, and weaknesses as they pertain to professional career fields.
  • Students will demonstrate a basic understanding of career options available to them and will establish career objectives.

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